Building Gender Awareness in Real Estate

Working with people across the gender identity spectrum isn’t just about being inclusive, it’s smart business.

That’s the takeaway Lisa Kenney, CEO of Reimagine Gender, wants to impart to real estate professionals to help them better serve their clients. Kenney, who presented during the “Reimagining Gender: Are REALTORS® Ready to Navigate this New Reality?” session at the 2021 REALTORS® Conference & Expo in San Diego, said 56% of Gen Z knows someone who uses gender neutral pronouns, according to J. Walter Thompson data. And a Harris poll found that 12% of millennials identify as transgender or gender nonconforming. READ MORE...